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Client: Ameriprise Financial
Duration: 4 week
Problem: Our client wanted to redesign the user flow of the app to allow potential customers to build trust with financial planners and as a result increase product purchases.
Deliverable: Refined user flow & Web app prototype
My role: I report to the Design Manager, and I am responsible for the visual design of the web pages and the animation of the prototype.
Financial Service Innovation
Visual Design
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User Research
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Client Service
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My Contribution
